How I Shot Myself In the Foot.. No, Wallet!
Author: Palyn Peterson
I need to let you in on some very important information. Not only will this information save you lots of money, or possibly the life of your entire business, but it will allow you to increase your ...

Create Your Own Value-Added Services
Author: Jennifer LeClaire
You can offer your customers a wide variety of value-added services to improve their shopping experience. You will want to evaluate each potential value-added service and consider how attractive it wi...

Know Thy Customer
Author: Bruce Resnick
Do you remember how you felt the first time you rode a bike, or drove a car? Of course not; you have been cycling for years and have logged countless miles in your car. The fact is that both activiti...

The Art of True Fulfillment
Author: Bruce Resnick
To those of us who made it through the 1999 holiday season, congratulations. While the pundits are busily totaling up the gross e-commerce sales figures, the most talked-about problem this season was ...

Get Offline Buyers Online
Author: Janine Popick
The explosive growth of Internet sales has dramatically altered the retail landscape and forced companies to rethink the way they do business online – and the way they think about their customers.&n...

Improve Web Sales Figures Forever And Ever Amen!
Author: Steve Jackson
Improving web site sales happens with lots of testing, time and patience, but eventually it comes. It’s about learning how to sell to your online target audience by testing and optimising pages through observation.

The Only 5 Things You Can Sell
Author: Palyn Peterson
Before starting an Internet store ask yourself, what is it I'm going to sell? This really is the first thing to tackle, because without any products your store will fail, guaranteed.

Run the Numbers and Win
Author: Jim Hearsey, Kelley Westrick, Contributing Authors
Do you have a line on your site that reads, "Please allow X to Y days for shipping?" You should. In the age of the broadband, Digital Subscriber Line (DSL), and portable Web devices, customers are get...

The 3 Essential Content Categories (Part 2 of 3)
Author: Russell Shaw
Category 2: Company Information Pages that provide information about your company not only give visitors your company's background, but create a sense of credibility. People want to know who they're...

The 3 Essential Content Categories (Part 3 of 3)
Author: Russell Shaw
Category 3: Provide Features, Articles, Case Studies, and More. Additional resources, such as customer testimonials, white papers, and news articles, can add interest and credibility to your site. P...

The 3 Essential Content Categories (Part 1 of 3)
Author: Russell Shaw
Keeping in mind who your audience is and what your site does, develop content in these three essential categories: product information, company information, and special features (such as case studies,...

Posting to Moderated Discussion Lists
Author: WorkZ Staff
Once you've identified the e-zines or moderated discussion lists (MDLs) that are most valuable to your company, sign up for them and observe. Some e-zines will post weekly, while some lists will send...