Six Key Components of a Good Brand
Author: Kim Brooks
Every brand is different. The point of branding is to distinguish you from the competition. Just about every good brand meets the following criteria. Look at these criteria as you develop a brand fr...

Building Your Brand through Email
Author: Janine Popick
Every interaction with a customer or a prospective customer is an opportunity - an opportunity not only to make a sale, but also to create, refine or enhance the way you are perceived. Yes, email is a functional, cost-effective way to communicate - that’s why we love it. But just because email is easy and inexpensive doesn’t mean it should seem cheap.

Your Brand is Everything
Author: Joe Calloway
Your brand is everything. Don’t think that just because you're not Nike or Coke that you don't have a brand. You ARE a brand.

Walking the Walk
Author: Joe LePla
By definition, values are those beliefs a company prizes above all else beliefs to be held at any cost, even at the expense of short-term profitability. Values speak to the commitment a brand makes t...

Is Your Ad Killing Your Brand?
Author: Karon Thackston
It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creati...

Personality
Author: Martin Jelsema
Personality: The brand's personality is almost totally in control of the company owning the brand. These are the elements that have normally been used to identify a brand, but in today's marketing cli...

Brand-Building 101? Where Do I Start?
Author: Kim Brooks
Start-ups and small companies ask the same questions when they first contemplate a formal marketing program: Do we need a brand yet? Can we even have a brand when we are this small? How do we build a ...

Branding Campaign Basics
Author: Lane McCulloch
What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each of these elements is an important factor in b...

Positive Company Branding
Author: Scott Geld
Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your company's position in the marketplace. Identity, differentiation, and reputation are all part of the company branding package.

Are All Your Products Branded Properly?
Author: Scott Geld
Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your companys position in the marketplace. Identity, differentiation, and reputation are all part of the company branding package.

Credibility. It's not what you think.
Author: Michel Neray
Look up 'Credible' in Websters Dictionary and you'll find: "Capable of being credited or believed; worthy of belief; entitled to confidence; trustworthy." OK, so no surprise there. Credibility gives...

Registering Your Domain Name (Part 3 of 3)
Author: WorkZ Staff
Steps to Follow When Asked for Host Server Information If you want to register your domain name and aren't ready to choose a host, you can still register your domain name. Most registrars will, in t...

Registering Your Domain Name (Part 2 of 3)
Author: WorkZ Staff
The Registration Process Choose a registration service. Because the domain registration market is open and competitive these days, it means you'll need to do your homework to find the one that's best ...

Register Your Domain Name (Part 1 of 3)
Author: WorkZ Staff
Domain Name Basics A domain name is more than your Internet address; it's your Internet identity, your online brand. It puts you on the map of today's business world, opening your business to literall...

Credibility Is All
Author: Kelly Strand Anderson
Establishing credibility means convincing customers that your company is focused, reliable and professional. Credibility plays a vital role in a company's success because it has a powerful influence...

Branding: The Most Misunderstood Word In Marketing
Author: B.L. Ochman
Perhaps nothing is more misunderstood online than the meaning of branding. Branding in the pre-internet world required the integration of advertising, customer service, sales promotion, public relati...

Win Over Your Audience
Author: Joe LePla
Mind share. It's important. Your company and/or products need to capture and own the hearts and minds of customers, prospects, the media, venture capitalists, and others for you to be successful in to...

Changing Your Brand? Think Carefully
Author: Kim Brooks
Branding 101 tells you to develop your brand through repetition, consistency, and fulfillment. But markets change: New competitors arrive, customer expectations change, your company's strategy can cha...

Give Your Company a Personality Test
Author: Joe LePla
Take a minute to think about the companies you really enjoy working with. Why do you like them? While you may have originally been attracted by the quality or price of their products, what keeps you ...

5 Strategies for Effective Online Branding
Author: Joe LePla
Your Web site can be the most effective brand-building device in your business arsenal. That's because a Web site can do a much better job of building relationships than any other form of marketing c...

Success by Association
Author: Joe LePla
The meaning a customer associates with your company upon hearing your jingle or seeing your name, logo, or color scheme profoundly influences how well you're remembered. Associations are the mental sh...

Don't Dare Brand Your Business because you may lose!
Author: Jane Sadowy
Award In Internet Marketing Are you giving your profits away? Is your business online - Do you realize how valuable an online presence is? It is 24/7 * inexpensive* advertising for your business. Tho...

Elements of Branding
Author: Martin Jelsema
Elements of branding: The following are elements that should be considered and incorporated into your branding strategy. They will take on a different mix of importance depending on factors such as pr...

Internal Elements
Author: Martin Jelsema
Internal Elements: These elements have to do with the internal structure and decisions that support and implement the brand. Responsibilities include strategic goals and their expression internally an...

Differentiators
Author: Martin Jelsema
Differentiators: These are the brand attributes, characteristics and situations that differentiate one brand from another. More important is the way brand management utilizes Differentiators. By defin...

Market Segments
Author: Martin Jelsema
Market Segments: A particular product, service or company may serve multiple market segments, but each segment should be analyzed individually. There are differences between segments based on needs, t...

Positioning
Author: Martin Jelsema
Positioning: In the realm of Positioning, brand management isn't the final arbitrator. Customers and prospects actually Position the brand in their collective consciousness based on multiple impressio...

Metrics
Author: Martin Jelsema
Metrics: Two categories of metrics are explored in measuring the effectiveness of brands, Image and Impact. Together, they comprise the elements by which brand equity can be measured. Metrics are tied...

Small Firms Face A World of Opportunity
Author: Laurel Delaney
Small Firms Face A World of Opportunity...

Find an Available Domain Name
Author: WorkZ Staff
Creating your online identity can be a challenge. Do you want your domain name to be that of your business or a specific product, or just a snappy, memorable word? Because dot.com names have become so...