Multi-Channel Marketing for Retailers
Author: Janine Popick
In a study of more than 130 retailers, conducted by Forrester Research, online retail sales have grown at a rate 48% from the prior year. This growth is an indicator of how important it will be fo...

Understanding the Open Rate and Click Rate of Your Email Campaigns
Author: Janine Popick
What do these numbers mean anyway? They can mean a lot to some companies. Decisions on whether or not to sell a certain product or service are often based on a response to an email campaign. We've bro...

Is Your Email Address List Clean and Up-To-Date?
Author: Austin C. Bliss
Using an NCOA for Email provider can help you reconnect with customers lost to “dead� addresses immediately, and ensure that your well - crafted messages earn you the maximum return on your investment. Your customer database is one of your most valuable and expensive assets.

Understanding Bounce and Unsubscribe Rates for Email Campaigns
Author: Janine Popick
Bounces and unsubscribes are a natural part of email marketing and will occur even with the cleanest and most targeted lists. That said, for every bounce or unsubscribe you receive, that is one less p...

Loyalty Programs for Your Esteemed Customers
Author: Scott Geld
Loyalty programs are the promotion programs run for existing clients, to maintain relationship with them and pamper them so that they continue to buy from you. In this promotion program you target a ...

Common Exhibit Marketing
Author: Susan Friedmann
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that e...

Q&A: Use Your Noodle to Reach Customers
Author: Vikki O'Neill
Founded in London in 1992, wagamama noodle shops have since opened an additional 12 shops and located in Nottingham and Manchester, England, as well as Dublin, Ireland, and Amsterdam, the Netherlands....