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WorkZ Contributing Author

John Hingley

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Email: john@crushdirect.com
Website: http://www.crushdirect.com

John's 15-plus years of marketing and sales experience range from software and technology to digital distribution and online billing services to wine and gourmet items. B2B B2C B2B2C, Big brands. Emerging brands. The common thread? Finding creative and cost-effective solutions to reach the target customer and get results. Most recently, John served as Chief Operating Officer of wine.com, Inc., driving all of their sales, marketing, logistics and technology groups. Prior to wine.com, John held executive positions in marketing, sales and business development at scrappy start-ups as well as public companies including Mattel.

Articles:

11 simple ways to increase website conversion (Part 1 of 2) - March 28, 2005
In part one of our two-part series focused on helping you increase website conversion rates, we will start by defining a few basic terms and then follow with practical, proven and easy to implement ideas to help you sell more products and services online? no budget-busters here!

11 Simple Ways To Increase Website Conversion (Part 2 Of 2) - April 1, 2005
In Part Two of our two-part series focused on helping you increase website conversion rates, we continue with the last six of a total of eleven easy-to-implement tips to help you turn more of your website visitors into loyal customers. So let’s get started!

The Importance of Inbound Links - August 22, 2005
"Inbound links" is the art of placing your website link on other relevant websites. This is an important part of your direct marketing efforts in order to increase overall reach, link popularity and website traffic.

New Blog Checklist - October 27, 2005
Business blogs are becoming one of the most important channels for brands to 'connect' with their consumers, and for consumers to interact with and share their opinions of brands. Every company and brand should develop a blog strategy in order to be on the leading edge of online conversations and develop a dialogue with their consumers.